He describes his project as follows: "By using a combination of elastic silicone and strong magnets a new type of connecting element has been developed.
The most diverse objects can be spontaneously and without complication conjoined - with the wooden rods that are included, one can build structures, and other toys within the play environment can be included.
Each of the various elements has its own specialised use and they look different from each other.
They can be turned or connected to themselves, they're often obstinate and sometimes unmanageable.
They incite you to try them out and pique the imagination.
Because of these properties, the toy can be focused more on characters or more on connections, depending on the age and interest of the user."